What Are the Benefits of Using a Social Media Management Tool?

A social media comparison of two full-featured social media management platforms is Sprout Social vs Hootsuite. You must analyze how each software performs its functions to determine the benefits of one over the other. What is the most efficient publishing system? What about more detailed reporting?

We'll compare Sprout Social with Hootsuite based on dashboards, publishing, scheduling, collaboration, reporting, and integration capabilities to help you answer those questions. Save time by generating a free shortlist of social media management software solutions with our Product Selection Tool.

What Are the Benefits of Using a Social Media Management Tool?

Sprout Social and Hootsuite are two of the most popular social media marketing monitoring platforms on the market currently.

What Is Sprout Social?

When comparing Sprout Social to Hootsuite, the main product is a social media management software program that has evolved over time into a fully comprehensive end-to-end solution. There are four key functions are integrated into a single interface:

• Engagement
• Publishing and scheduling
• Reporting and analytics
• Monitoring and social listening

Pros:

• Tools for better customer communication
• Incoming inquiry response that is automated
• Analytics, audience demographics, and reports are available to all account tiers.
• The number of Instagram and Twitter brand alerts is limited in all plans.

Cons:

• A strict limit of 10 scheduled postings per day reduces the usefulness of limitless manual posting.
• Incoming inquiry response that is automated
• Depending on the tier, social profiles are limited to 5 to 10. Additional profiles can be purchased for a fee.
• Analytics, audience demographics, and reports are available to all account tiers.
• There is no support for TikTok.

What Is Hootsuite?

When comparing Sprout Social with Hootsuite, we should note that Hootsuite is a privately held Canadian company that services over 800 Fortune 1000 companies. The tool’s best features have evolved from controlling a single social channel to managing your whole social media presence through a single interface.

• Creating and scheduling a post
• Streams management allows you to view and track activity across all of your social media networks from one location.
• Dependent on your demands, robust analytics across a mix of all channels or individual channels.
• Social media campaign management by a team
• In a content library, custom material is kept.

What Does Using a Social Media Management Tool Cost?

While you're keeping an eye on those important customer interactions, a good social media management tool will help you create great social-first content and keep all of your social profiles functioning smoothly and quickly. When selecting the best social media tool for your company, there are several variables to consider. Here are some of the most important considerations to make when choosing a social media management platform.

Supported Social Networks:

If you're targeting a younger audience, you'll need software that can publish to TikTok and Snapchat (Loomly). If your company relies heavily on video, though, Sprout Social is a better option than Hootsuite.

Price:

Obviously, the cost will be a significant factor. The cost of SMM software is normally between $12 and $599 per month. As a result, if you're willing to give up some functionality, it may be as inexpensive as you want.

For starters, if you're low on funds, some software vendors offer free levels. Both Hootsuite and Zoho have free tiers, but as you may expect, they don't include all of the features.

A basic package, outside of the free tiers, will cost a company roughly $25 per month. Sendible, Loomly, and Hootsuite, for example, all charge $25 a month for their most basic subscription.

You'll have to spend a lot more if you want all of the attachments. Sprout Social, Sendible, and Loomly, for example.

Which should you choose – Social vs Hootsuite vs Sprout Social vs Buffer:

Both Sprout Social and Hootsuite offer several levels of membership. From a design standpoint, Sprout Social is much easier to look at and utilize. Hootsuite prioritizes functionality over aesthetics.

Sprout Social has more capabilities, including social CRM and audience finding than Hootsuite, despite having a reporting edge. Both are excellent tools for managing your social media, but the difference lies in which aspects of your company are most important.

Hootsuite has more features and gives you greater flexibility when it comes to managing accounts, which is especially handy if you have a team of social media gurus on staff.